SWOC Analysis of Marriott International- A Case Study

Purpose: Hospitality is an amazing concept followed throughout the world. It method in which we welcome guests and visitors, whether domestic or foreign, through generosity entertainment. The hospitality Industry India growing at exponential rate. a major source of nationwide income generation has incredible overwhelming scope for growth future. Undoubtedly this industry one huge profit-making accounts over 8 percent employment generation, creating amount jobs our great nation. This also brings massive levels foreign direct investment, needed essential economy's growth. Among hotel industry, such organization stands out Marriot international chain hotels pvt ltd India. ranks as best services providing outstanding to millions across country. Design/Methodology/Approach: SWOC examination, Marketing Mix Market Survival Strategies Marriott International lodgings finished by getting information from sites, diaries, articles web journals. Zeroed on related objects, contemplated, assessed contrasted different focuses with cordiality business. Findings/Result: are dissected understanding concentrating various parts lodging neighborliness industry. general review proposes that adheres upper rich portion well investigates emerges administrations might draw other premise customers too. Research likewise how Group can propel their business work its activities working. Originality/Value: studied analysed using analysis matrix, along marketing mix. Paper Type: Case study